A Purpose-Built Ordering System
The rise of digital ordering has led to many ordering experiences that detract from the opportunity to form a connection. This is one of the issues we built unPLUG to solve. We do this by focusing on three dimensions.
Designing a digital application—especially one that users go to in search of something physical (in our case, food)—is no small feat. It requires finding the perfect balance between aesthetic and utility, while ensuring users don’t experience cognitive overload or feel overwhelmed by too many options.
May 16, 2023
First, there were chatbots. Then, there was voice recognition. Now, intelligent interfaces built around generative text are poised to be the next technology radically shifting the way we go about our everyday lives. Artificially-intelligent text generation is already making waves in practically every industry…
March 10, 2023
Among the many challenges posed to restaurants as a result of the pandemic, one of the biggest has been adapting to the ubiquity of online ordering. Although online ordering was on the rise since before the pandemic, lockdowns and shutdowns quickly cemented its place in the mainstream…
January 27, 2023
We all have our own journey with mental health – it is one of the most important pillars of life, though it can be easy to overlook. There were times in my life during which I completely deprioritized my mental well being…
January 26, 2023