Fast Casual
California Fish Grill
75%
YoY In-App Sales Increase
55%
YoY Digital Sales Increase
As California Fish Grill scaled its digital business, the brand faced **increasing reliance on third-party ordering chan…
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THE #1 OPERATING SYSTEM FOR RESTAURANTS
Keep Your Profits.Own Your Guests.
We help restaurant brands grow first-party revenue by connecting their tech, integrating loyalty, and improving the entire guest journey from first tap to checkout.
- Branded Web and App Ordering
- Digital Growth Partner
- 1st Party Guest Data
- Outcome-aligned pricing
+68%
Increase in first-party sales
+57%
Increase in guest LTV
+40%
Increase in Loyalty Sign Ups
2.5×
Increase in guest frequency
Why restaurants underperform
Tools exist, but they work in silos. No one owns the full conversion journey.
Discovery
Low traffic
SEO & ads don't perform
First Order
No Activation
Your apps don't convert
Repeat Visit
No Follow-up
CRM isn't activated
Loyalty
No Data Unity
Systems don't sync
LTV Growth
No insights
Attribution is broken
~5-6%
of sessions convert
The rest of your paid traffic is wasted
62%
of digital guests are unrecognized
You can't retain guests you can't identify
<10%
loyalty participation
Manual enrollment kills adoption
~56%
of promo revenue wasted
Spent on already-loyal guests who would have ordered anyway
How We Work
From discovery to repeat purchase, every touchpoint is designed to convert and retain.
Digital Storefront & Integration
01We unify your POS, ordering, loyalty and CRM, and build you the highest-converting web & mobile ordering experience.
Guest Data Capture & Activation
02Lifecycle Marketing & Growth
03White-Glove Strategy & Roadmap
04
See how restaurant brands are turning digital demand into measurable first-party revenue with unPLUG.
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Luna Grill
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1P Digital Order Increase
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Add-to-Cart Purchase Conversion
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Pure Green
555%
1P Digital Sales Increase
86%
App Share in 1P Digital
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See how unPLUG can help your brand turn digital demand into measurable, repeatable first-party revenue.