Powering Pure Green's Digital Growth with an unPLUG integrated unified growth engine
Challenge
Pure Green’s expanding footprint introduced complexity across its in-store and digital operations. The brand faced three core challenges:
- Fragmented guest journey between in-store and digital touchpoints
- Lack of automation to engage and retain first-time and repeat guests
- Need for a scalable loyalty framework that aligned with their premium brand and franchise model
To support their expansion goals, Pure Green needed a best-in-class guest experience and a robust tech stack that could evolve with the brand.
Solution
unPLUG partnered closely with the Pure Green team to architect a custom digital platform that merged ordering, engagement, and marketing into a single cohesive system. The stack includes:
Pure Green’s Digital Engagement Tech Stack
- Web Ordering: unPLUG
- Mobile App: unPLUG
- POS System: Square POS + Franchise Suite
- Loyalty Program: Square Loyalty + unPLUG Tiered Loyalty Extensions
- Lifecycle Campaigns: unPLUG-built Automations
- Marketing Automation: SMS & Email via Square
- Third-Party Delivery Management: Deliverect
- First-Party Dispatch: Uber Direct
Innovations Introduced with unPLUG
-
Tiered Loyalty Structure:
unPLUG extended Square’s loyalty framework to introduce Bronze, Silver, and Gold tiers—driving frequency and increasing spend per visit. -
Marketing Powered by Deeplinks:
Using unPLUG’s platform, Pure Green can supercharge their marketing. Deeplinks allow users to checkout from any digital advertisement with just two clicks. -
Built-in Lifecycle Automations:
unPLUG implemented real-time, event-driven automations across welcome flows, reactivation campaigns, and bounce backs to drive guest retention. -
Deep Integration Across Platforms:
The tech stack seamlessly connects loyalty, POS, ordering, and marketing into one unified data stream— ensuring every guest interaction is tracked and actionable.
What Sets unPLUG Apart
Rather than a one-size-fits-all solution, unPLUG takes a strategic approach—understanding the brand’s goals, constraints, and long-term roadmap before building. For Pure Green, that meant deploying a modular system optimized for:
- Franchising and location-level flexibility
- Future loyalty innovation
- Global scalability without additional engineering lift
“The app is going to be a game changer for us. We wanted to make sure we found the right partner that can move at our pace and align with our vision. With unPLUG we found that partner.”
— Ross Franklin, Founder & CEO, Pure Green
The Road Ahead
With the foundation laid, Pure Green is now accelerating loyalty engagement, expanding franchise onboarding, and planning launches all across the U.S. All powered by the unPLUG platform. The systems in place will continue to evolve alongside the brand, enabling next-generation hospitality at scale.
